Ringtones Hope to Boost Lagging CD Sales

Here’s something interesting from the music biz, not only will you be able to get additional content in the form of ringtones when you purchase and artists cd, but now you’ll be able to choose which section of the song to use as your ringtone.

Reuters: “The new CD single ‘Baby’ from rapper Fabolous allows UK consumers to choose which part of the song they want to use as a mobile phone ringtone, a feature that Warner Music said on Thursday was a first for the industry.

Until now, the 30-second ringtone clips packaged with singles have been pre-determined by record companies.

“It’s the next step for music lovers,” said Crispin Futrille, whose company Bounce supplied Warner with the technology. “Ultimately the idea is to get this included on all CDs.”

I really hadn’t bought a cd from a store in so long I didn’t realize they were putting ringtones on the cd’s. Are they doing this in the US too? I’m not sure if this would justify paying $25 for a cd (the price I last paid for a cd with additional content on it).