To Ooops or not to Oooops? (Shakespeare reference)…
New Windows leaks onto the Web. A test copy of the next version of the Microsoft operating system, code-named Longhorn, offers an unexpected peek at new storage technology and other features. [CNET News.com]
I’m sure it was by no accident it was leaked. How better to draw media attention and peak the interest of the industry than to offer little glimpses at the overall “prize”. Same philosophy as bathing suits. Tease them to get them interested.