Here’s one for all the designers out there. Garr Reynolds has some great insight on branding that you’re going to want to add to your bookmarks. I suggest whenever you get stuck in a project or feel you’re in a design rut step back and think, “How does this work with the brand I’m establishing?” Here’s a snippet.

Garr Reynolds: “We are surrounded today with an abundance of high-quality, similar products and services where differentiation is increasingly difficult for consumers to spot and for companies to create. To be known and remembered is critical, of course, but it is getting harder and harder to rise above the crowd of similar brands and be genuinely distinct. Confronted with myriad choices, consumers look for shortcuts and quick reassurances which “guarantee” that the choices they make will be the correct ones for them. And this is where brands come in.”

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