Goodbye Rio.

Ars Technica is reporting that RIO is abandoning the MP3 player business. For consumers this means less choice as to which players you can buy. For Apple it means more market share.

Ars Technica: “So much for first-mover advantage. D&M Holdings, Inc., owner of the Rio digital music player brand, has decided to pull out of the digital music player market. Citing shrinking market share and the need to free up cash for other parts of the business, D&M will stop manufacturing Rios by the end of September. D&M will continue to honor warranties and maintain current service levels “without compromise.”

The Diamond Rio was the first MP3 player to hit the market when it debuted in 1998.”

Tags: , , ,