Big Ooops Lands Man $15.6 Million

This is the reason why you ALWAYS make sure you have a signed model release BEFORE using a photo in a project.

SacBee.com: For years, Russell Christoff’s picture graced kitchen cupboards and staff lunchrooms.

His was the handsome face on Taster’s Choice jars, peering assuredly into a steaming, freshly prepared cup of instant coffee.

Until relatively recently, however, the 58-year-old Antioch man didn’t even know he was on the label.

Everything changed last week, when a Los Angeles Superior Court jury in Glendale ordered Nestle USA to pay the former actor and model $15.6 million for using his photo without his permission and for profiting from it.