The Apple in the Public’s Eye

Times Online: “Apple, the computer company, has toppled Google, the search engine, to be voted “the brand with the most global impact” in a poll run by Interbrand, the branding consultancy giant.

Apple aficionados are likely to regard the verdict, reached by readers of Interbrand’s brandchannel.com website, as overdue. The company, recently described by one fan as having the “attitude of an artist and the eye of an anthropologist”, has consistently won plaudits for its sleek, lovingly engineered products and now enjoys commercial success.”