Mozilla’s grassroots marketing

I started to write a post this morning about the Mozilla grassroots marketing effort.

They’re making a tremendous push to get 1,000,000 (one million) people to download the latest version of the Firefox browser.

There’s only one little problem, just because someone is downloading the program to see what all the “hub-bub” is about doesn’t mean they’re going to use it.

Firefox is a great browser. I have it installed on all my systems (PC, Mac, and Linux). I use it interchangeably with my other browsers, and there-in lies the problem. Yes Firefox is similar enough to it’s most major competitor (IE) that people will use it, but it’s not uniquely different enough to garner a dedicate audience of non-tech people.

Right now, most of the people I’ve come in contact with still use IE. Yeah they’ve heard there are security risks but they don’t really understand them nor do they understand what Firefox is and why it’s different.

We, as tech-people, know what the difference is. We can explain how it renders CSS, what standards are, why RSS is important, but most of the populace can’t. Start by showing them the differences. Speak to the general public about the benefits of your product. Blindly trying to get people to download your software when they don’t even understand it borders on the line of ludacris. Show them why Firefox is “the browser you can trust.”

Make them life long users not just downloaders.