Design like no-one’s watching

Web Design from Scratch

It sounds weird, but no-one’s going to look at that web page design you’re sweating over!

Really! 99% of the time, when a web site works, the people using it aren’t looking at the design.

Sure, they’re looking at the pages, but looking past the design. They’re busy consuming, interacting.

That gives us designers a great opportunity – it means that we can design quickly and cleanly, with the aim of helping our visitors do what they want to do – interact cleanly with the site content, achieve what they came for with the minimum time and effort, and get the heck out of dodge.