Marketing for the Masses

Scoble points out a marketing idea Dane and I have been trying to sell for a while:

Scoble: “Some advice I had for him: do a blog about his products. I think component vendors need to do conversational marketing with their products, especially because they don’t have big marketing budgets. Buzz Bruggeman, CEO of ActiveWords, yesterday told me that he got more downloads from mentions in weblogs than he did from a major article in USA Today. That’s a MAJOR marketing trend that small companies (heck, even groups at Microsoft) need to take advantage of.”

It’s important for businesses to understand that blogging isn’t just a passing trend. Bloggers read other bloggers websites and pay attention to products they mention. I don’t know of a single blogger who hasn’t gone to another site and tried something because someone else blogged it.